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Madison Beer delivering positive messages with "Unbreakable"

Posted by Kevin Z. Rong Monday, June 23, 2014

Madison Beer just dropped her brand new video for the EDM-inflected pop anthem "Unbreakable," just as the new single went up on iTunes and she gave us all the deets. Beer may only be 15 years old, but she wants to promote an ultra positive message through her music and that's just what "Unbreakable" does. "It is about staying true to yourself. Everything gets better," she told HollywoodLife.com exclusively all about what inspired it, what her hopes are for the future, and of course what tips Justin Bieber has been giving her.
Beer, found by Bieber in 2012, has shown tremendous growth over the past two years, appearing on a mix of Cody Simpson's "Valentine," remaking John Legend's "All of Me," and releasing an original track and video for "Melodies" that includes a cameo from Bieber himself. The Jericho, Long Island, New York singer's latest song, "Unbreakable," is a message-oriented, summertime synth-pop record. It isn't geared for block parties like her debut single, "Melodies." Instead the midtempo pop number aims to uplift anyone who's ever felt insecure or broken down, with its faint electro flourishes and encouraging hook.
"It's a powerful, inspirational song, like [Katy Perry's] 'Firework,'" Beer told J-14.com. "If you listen to the words, it's telling you that you can't let what other people say bring you down." The Island Records artist, who is working on her debut solo album, has told Hollywood Life that she identifies with the song's lyrics. "I love the whole message, and it's definitely something that I live by, just because it's hard sometimes to stay true to yourself and not feel weird around other people. It's hard to stay strong sometimes, especially when you are going through some things that normal people wouldn't go through. It's really an important thing to me."
Beer shows depth about teenagers that are needing a positive 'push' in life in video, which tackles friendship, disabilities, fear and heartache. The clip begins with Beer and a crowd wanders aimlessly until they find a field, dance around as a happy Beer belts out the inspiring lyrics of the country-tinged tune's chorus "We're gonna ride through fire like we've never been burned/ We're gonna laugh out loud like we've never been heard/ We're gonna shout it out to the edge of the world/ We're unbreakable/ You're unbreakable," while walking across a smoking flare on a horse ranch with images of struggling low self-esteem teens literally carrying their emotions around on the countryside, scrawled across black balloons that describe how they feel about themselves.

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