OK Go has done it again! The alternative rock band released another innovative video for their song "The Writing's On The Wall," with amazing optical illusions. Past OK Go videos have featured everything from dancing dogs to an extraordinarily complex Rube Goldberg machine, but their latest mind-blowing brilliant clip for "The Writing's on the Wall" is stripped down and it's one of their quirkiest videos yet! As you watch this trippy, art-filled video, you realize that nothing is what it seems, and OK Go proves once again they've mastered the Internet.
"The Writing's On The Wall," the first single off the group's fourth album "Hungry Ghosts," due out on October 14th, is about a troubled relationship in which the two parties see things in different ways. The writing is indeed on the wall for the pair. The track is an expression that suggests a portent of doom or misfortune. It originates from the Old Testament Book of Daniel Chapter 5, where during a banquet hosted by King Belshazzar, a mysterious hand appeared and wrote on the palace wall the words, "Mene, Mene, Tekel, Upharsin." Daniel interpreted this message as the imminent end for the Babylonian kingdom. Belshazzar was slain that night and the Persians sacked the capital city.
Taking nearly three weeks to assemble the set, painting the images, choreographing the moves in a cavernous Brooklyn lot and 61 takes to get right, the video attempts to channel and add motion to the geometric paintings of artists like Felice Varini, Salvador Dalí and Dan Tobin-Smith while remaining true to the track that inspired it, a pre-break-up report from a relationship in which the couple keep seeing things in different ways. The connection with the song becomes explicit during the bridge, when a rolling camera deciphers a message that reads, "I think I understand you, but I don't."
The video features the band members romping through a series of 28 live optical illusions have been painted and prepared and is meant to challenge your perspective with images that only become clear when the camera hits an exact mark. In one shot, an arcing camera finds everything you see is actually a trick of the eye. "It was important to me that we didn't add a layer of meaning that's not already there," explained frontman and co-director Damian Kulash to Rolling Stone. "We wanted to be able to have messages in there, but I didn't want them going throughout the entire song in way that would make you feel like you were reading the whole time." It feels like the viewer is right there with the group members. Watch it below.
"The Writing's On The Wall," the first single off the group's fourth album "Hungry Ghosts," due out on October 14th, is about a troubled relationship in which the two parties see things in different ways. The writing is indeed on the wall for the pair. The track is an expression that suggests a portent of doom or misfortune. It originates from the Old Testament Book of Daniel Chapter 5, where during a banquet hosted by King Belshazzar, a mysterious hand appeared and wrote on the palace wall the words, "Mene, Mene, Tekel, Upharsin." Daniel interpreted this message as the imminent end for the Babylonian kingdom. Belshazzar was slain that night and the Persians sacked the capital city.
Taking nearly three weeks to assemble the set, painting the images, choreographing the moves in a cavernous Brooklyn lot and 61 takes to get right, the video attempts to channel and add motion to the geometric paintings of artists like Felice Varini, Salvador Dalí and Dan Tobin-Smith while remaining true to the track that inspired it, a pre-break-up report from a relationship in which the couple keep seeing things in different ways. The connection with the song becomes explicit during the bridge, when a rolling camera deciphers a message that reads, "I think I understand you, but I don't."
The video features the band members romping through a series of 28 live optical illusions have been painted and prepared and is meant to challenge your perspective with images that only become clear when the camera hits an exact mark. In one shot, an arcing camera finds everything you see is actually a trick of the eye. "It was important to me that we didn't add a layer of meaning that's not already there," explained frontman and co-director Damian Kulash to Rolling Stone. "We wanted to be able to have messages in there, but I didn't want them going throughout the entire song in way that would make you feel like you were reading the whole time." It feels like the viewer is right there with the group members. Watch it below.
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