OneRepublic debut indescribable music video for their brand new single, the Adele-esque "Love Runs Out," features African-inspired dancing, fireworks and multiple Ryan Tedders. According to frontman, the hard-hitting pop-soul song was originally going to be the first single from OneRepublic's third studio album, "Native," but he couldn't quite finish the chorus and eventually shelved the swamp-rock anthem altogether. The hitmaker happily found the time to fix it up for the deluxe edition of the album, and it's currently shooting up iTunes.
This catchy rock tune is the follow up to OneRepublic's "Counting Stars." Tedder ahead of the band's Colorado appearance he told us of "Love Runs Out," "I put on headphones, and I didn't have any of the verse lyrics really fleshed out. I walked through Amsterdam for two and a half hours, and I would type in my iPhone when a line or a word would come up." He added. "It took me about a year, and we finished it in Paris."
"Love Runs Out" features their classic singing talent with the promise to do anything for you, "till the love runs out," that is, until forever. The Meaning of "Love Runs Out" is love being the maximum. OneRepublic promises to be "your man," "your light, your match, your burning flame" And they want to swear by the most important thing in life, "if you ever doubt" the sincerity of that promise. They list all the things anyone could swear by "for God, for fate, For love, for hate, For gold, and rust, For diamonds, and dust." OneRepublic swears by love - loving "till the love runs out." Since love is endless, their promise is eternal. The song is just about emotions, and a fleeting promise, nothing else.
Packed with crazy visuals, the Sophie Muller-directed clip is a highly conceptual affair filmed entirely on on a soundstage with a green screen in front of some sort of saturated Instagram filter backdrop of moving clouds in a fake desert, a plastic sea, a troupe of traditional dancers and some frantic tambourine work. The band dance and sing with horses, big drums, and Tedder plays the tambourine, cavorting with an elderly lady holding down the piano line, and a group of tribal dancers performing on the sand. Flashes of images and symbols run through the video - it doesn't have a plot and the treatment doesn't quite suit the song, but everybody represents something to give a meaning to the video.
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