Michigan pop-punk outfit Every Avenue have premiered their music video on MTV Buzzworthy for their song "Fall Apart," the lead single from the band's latest third full-length album, "Bad Habits," which came out in August through Fearless Records. "Fall Apart" is a by-the-numbers breakup song that's damn near irresistible. The video features some great performance shots alongside the destruction of a home/relationship.The quintet have had a relatively fast rise since the release of their 2008 debut album. Giving their brand of euphoric rock a sharper, slicker edge, Every Avenue's third record, "Bad Habits" solidifies their place in the next breed of strong contenders in pop rock. The album sees the band lacing their infectious melodies with a glimpse of a darker side, embracing their next phase with the passion of a band truly defining their sound and making it their own.
The lyric "the empty space you left behind" in "Fall Apart" sums up this song. When a relationship ends, it rarely just "ends." You get used to that person being there; you associate them with memories of different places and different songs, and those feelings can sometimes remain beyond a relationship finishing. It can really tear you down, especially when you are the one fighting to keep them, and they just don't see what they are doing to you, or what they have done to you. We sometimes hang on for too long, even though we know how much that person will hurt us, and it makes you want that person to go though the same hurt they caused you to see how it really feels.
The video for "Fall Apart" finds the group getting introspective about a relationship gone awry where things very literally fall apart. Picture frames crash, furniture breaks, and people disappear. As frontman David Ryan Strauchman emotively laments and walks through a home and unfurls the verses, art falls off walls and cups break in his wake, mirroring a relationship shattering in real time while the rest of the band plays in another room. Flashes from a trashed hallway are interspersed within the video where a woman drifts in and out of view, a ghost still haunting "the empty space you left behind." It builds to an anthemic chorus, a poignant plea from the tormented left-behind love.
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