After picking up the award for "Best Web-Born Artist" at MTV's O Music Awards, the YouTube starlet Kina Grannis has recently made headlines with her colorful stop-motion jellybean video for "In Your Arms," one of the stand out tracks from her album "Stairwells." The video accumulated over 2 million views and the stop-motion meets pointillism clip takes us through the timeline of her relationship. Watch it after the jump and find out exactly how this idea was brought to life over the course of two years!Music videos need to be memorable if they want to stand out from the crowd in the 3 minutes of play time they usually get. Some videos succeed as a result of their concept, others triumph because of a catchy hook. But sometimes, the concept and hook form a perfectly symbiotic relationship, making music video magic. The 26-year-old Japanese American singer songwriter' sweet video for "In Your Arms," is one of those rare videos to nail both, as the catchy song is backed by a awe-inspiring video made entirely from using hundred thousand jelly beans!
This Greg Jardin-directed video is a testament to the vibrant visuals that can be made by extreme patience and a quarter of a million candies. The song is a little too sugary, but the effect is really sweet. The video is a wonderfully unique and stunning concept following on from the success of her previous imaginative and creative video ideas. The video is particularly astonishing, because itself made entirely from Jelly Belly Jelly Beans, 288,000 of them to be exact and took over 22 months and 1357 hours to make, comprising of a total of 2460 frames. Anything like that is at least worth 3 minutes of your time.
It of course, features one Grannis, who playfully finds her way through an array of colorful and magical scenery while her beautifully charming vocals are heard floating over the accompanying acoustic guitar and violin. The fun and innovative visuals created for "In Your Arms" ensures that the video is not just designed to be a remarkably memorable but also a real sweet treat for the eyes. "I want to make a video that is very unique and really creative and feels hand-made," Grannis said. "Something that stands on its own and people want to show other people." Well, mission accomplished!
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