Canadian rock band Nickelback have premiered the official music video for "When We Stand Together," the lead single from their upcoming seventh studio album "Here and Now," in stores on November 21. The follow-up to 2008's multi-platinum effort "Dark Horse," was recorded in Mountain View Studios in Vancouver and saw the band themselves acting as producers. Directed by Justin Francis, the hairy rockers' new video finds them rockin' out in a field, and made its debut on Big Morning Buzz Live on VH1 channel.Thanks to their omnipresent No.1 song, "How You Remind Me," Nickelback became the leader of the post-grunge generation in 2001, carrying a heavy tendency towards straight-ahead, hard rock. Now, a decade later, we know that while Nickelback can be raw and raunchy, there's also an unpredictably sentimental slant in frontman Chad Kroeger and the band's music, and it ranges from heart-pouring power ballads to songs about poverty and helping the greater good. "When We Stand Together," falls into the latter category, as it strives to raise awareness about world poverty and war.
The Nickelback quartet's new pop song shows a lighter, more emotional side of the band. With swelling, warm guitars, it sounds touching and tugs at the heart strings. After a catchy blend of drums, guitars and keys starts off the ballad, Kroeger's gruff vocals step in, pleading, "One more depending on a prayer, and we all look away, people pretending everywhere, it's just another day. There's bullets flying through the air, and they still carry one. We watch it happen over there, and then just turn it off." Apparently, Nickelback address the problems of the world in "When We Stand Together."
Fitting for a song that finds Nickelback's emotional breadth opening up, the guys experiment with some new flourishes here, adding in pianos and keyboards. They also sound a bit lighter than usual, bringing some relief from the heavy guitars upon which Nickelback were built. All of this makes for a more varied Nickelback song. Despite its somewhat gloomy subject matter, the song is very upbeat musically, with more beats per minute than the typical Nickelback song. Foot-stomping drums and a lively acoustic guitar give the song a definite kick as Kroeger sings about public indifference to societal ills.
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