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JoJo Survives A Destructive Love In Her "Disaster" Video

Posted by Kevin Z. Rong Sunday, November 6, 2011

JoJo is back with an all-grown-up image and music video to match. The 20 year-old songstress has just dropped the video for her love-gone-wrong lead single "Disaster," the lead single from vocal powerhouse's forthcoming comeback third album "Jumping Trains," which she says is "pop with an anger management problem - Aggressive, a little rough around the edges, little crazy. But it's met with an honest, transparent vulnerability."
JoJo has traveled a long and winding road since releasing her sophomore album in 2006, but she's finally ready to step back up to the plate. Musically, "Disaster" is a mid-tempo pop ballad with R&B and pop rock influences. Another acoustic pop driven and break-up themed song, which the protagonist reflects on a relationship and wondering how it became a "disaster." It is such a powerful tune, cleverly structured, where Jojo slays vocally and lyrics narrates a 'relationship coming to an end' story flawlessly.
The singer revealed a new, more rock-based sound on the track and some fierce eyeliner. JoJo explained to AOL Music that the song tackles the perils of a disastrous relationship. "'Disaster' is basically about how sometimes you get so deep into a relationship that kind of takes a turn for the worst, and it gets progressively horrifying and real disastrous," she explained. "Whether it be emotional abuse or another type of abuse, it's like, 'How did I end up in this storm?' So it's an emotional record, but it's definitely resilient in the end."
"The [video] concept is, I wanted to show young, crazy love and how passionate it can be - how you get wrapped up in it, and it's awesome and it's fun and sexy," JoJo told us recently. The 'young, destructive love' theme clip was directed by Benny Boom depicts all-growed-up JoJo gains the strength to walk away from her dangerous biker boyfriend, played by British actor Rafi Gavron before any real damage is done. While the video sounds like a bit of a bummer, it's an anthem to stay strong during a bad breakup. Things may not always be perfect, but they will always get better - just like JoJo's voice.

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