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David Guetta Brings Nicki Minaj Doll To Life In "Turn Me On"

Posted by Kevin Z. Rong Wednesday, February 1, 2012

Taking a pile of machinery and building the rap superstar, David Guetta flips Nicki Minaj's switch and literally turns her on in the pair's new video for a steampunk-inspired affair "Turn Me On," the fifth single from French disc jockey's fifth studio album "Nothing but the Beat." and the song will be also featured on Trinidadian raptress's upcoming sophomore CD, "Pink Friday: Roman Reloaded."
The uptempo club song, with heavy beats features Minaj singing the chorus with her own (maybe slightly auto-tuned) pipes. Guetta told UK newspaper The Sun: "People don't really know her as a singer and she's killing it on that track. People know her for her crazy rapping but that shows what she can do as a singer. Sometimes I meet people by accident or they call me up but with Minaj it was me chasing her. For a year I wanted to work with her and she was hard to reach. But the moment we got into the studio and had the music it was great."
It's cool that Guetta is going for a little bit of a different sound, but different for him sounds like what everybody else is doing in the dance music world. Still, having Minaj sing makes the tune worthwhile, even if “sing” must be used in quotes because of all the voice-processing. The best results come when Guetta mercilessly rips artists from their comfort zone - take Minaj in songbird mode on "Turn Me On," which showcases a suspiciously melodic performance by the calmer side of Harajuku Barbie, with massive hooks that somehow let her make the transition from freak to diva.
Guetta plays a mad scientist creating his very own Minaj from scrap parts in the Sanji-directed ‘Frankenstein’ feel promo, which opens on Guetta trying out some early cosmetic-surgery tacticsin an old-school lab, putting the final touches on his Minaj doll plans, and unleashes it onto the world as she slowly transforms into the very human-looking Minaj. The clip ends with Minaj continuing her journey through town, as other female dolls make their escape chasing after Minaj.

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