Jason Mraz is back and attempts at a hit around the acoustic guitar again with a new music video for latest single "I Won’t Give Up," the first official single from the acoustic pop singer's upcoming fourth studio album, "Love is a Four Letter Word," out April 17. The video appears to pay homage to people from all walks of life that have someone overcome adversity.This largely acoustic emotional ballad is a poignant ode to a long-lasting relationship, which the 34-year-old troubadour says he won't give up on her whatever happens. It is likely that the song was inspired by Mraz's relationship with singer-songwriter Tristan Prettyman. The "I'm Yours" hitmaker got engaged with Prettyman in December 2010 after they'd dated for four years, before breaking up with her several months later.
The track is guitar led with some additional vocal landscapes towards the end of the song, which is not for weddings but rather for those moments when partners realize the effort is all worth it and are looking forward to a future together that stretches to the horizon. Being lyrically beautiful and inspiring, it's the kind of song that would make you open up about your feelings or comfort you when you're in a pretty bad phase in a relationship and it will probably be used a lot in weddings and romance flicks.
"The story of the video is that we all have our own stories," Mraz said. "We all have our own version of suffering and everybody has many things to NOT give up on." The Mark Pellington-directed inspiring clip showcases a faceless man and woman taking a trip down memory lane by separately sorting through a collection of envelopes, postcards and scraps of notebook paper; in the end, they find their way back to each other, stationery safely nestled in their hearts.
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