Are you ready for Super Bowl, the most-watched TV event of the year today? Madonna isn't going to let her halftime show be the only moment for her to get some Super Bowl-related attention with a new music video for her new single "Give Me All Your Luvin'," the lead singer appears on the Queen of pop's upcoming album, "MDNA," the title being the consonants in Madonna's name. The song features guest vocals from Madonna's fellow New Yorker, the rapper Nicki Minaj, and English singer M.I.A.The effervescent, dance-and-clap-inducing track is an '80s-inspired electro-thumper complete with a cheerleader chant of 'L-U-V Madonna!' It's peppy, catchy, somewhat infectious and utterly boring to the point of tears. Lyrically the song finds Madonna warning a potential lover that he needs to be straight with her as she's "a different kind of girl" who won't be mucked around. In keeping with the current Marilyn Monroe vogue, the three pop stars also don blonde wigs during the electro dance-pop song's hip-hop breakdown section, all three singers fit the bill as strong women who know what they want.
Minaj certainly does her best, her typically frantic rap an exercise in squeezing as many words into a 10-second space as possible, while M.I.A.'s more laconic drawl loses momentum. Madonna has stated she wanted to work with M.I.A. and Minaj on the track as they were both strong, independent girls with a unique voice, and that she liked their music and what they represented. The "Material Girl" songstress paid tribute to the stars, saying "They're not conventional pop stars and I really admire them both. I love both of them actually."
Directed by MegaForce, the video has football and cheerleader theme, inspired by her upcoming halftime performance at Super Bowl XLVI. In this goofy and fun clip, the 53-year-old pop legend tosses aside the accouterments of motherhood and morphs into the late-1980s/early-1990s version of herself, with white lingerie and short blonde hair. The rest of the video is lighter in tone and slightly more whimsical than is usual for Madonna, with Minaj and M.I.A. cheering her on with cheerleader pompoms.
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