What with all the glowing publicity Chris Brown's been receiving these past few days, his management has decided to take advantage of all that momentum by releasing a eye-popping video for "Turn Up The Music," the lead single from his upcoming new fifth album "Fortune," which is due out March 16. "Turn Up The Music" is about as club-ready as a song can get, and the video is prime for repeat viewings, too.Produced by the Underdogs and Fuego, the new track is a dance-pop banger, features synth-heavy production and a party beat, in which he urges on a night of drinking and loud music. It features squelchy synthesizers blasting off over canned percussion, and the R&B singer leading a handful of simple chants. Brown performed the song last Sunday at the Grammy Awards, where he has been nominated for Grammy awards for Best R&B Album for 2010's "F.A.M.E.," Best Rap Performance and Best Rap Song for "Look At Me Now" (with Lil Wayne and Busta Rhymes).
The 22-year-old singer makes his directorial debut in the electrifying video which was co-directed with Godfrey Tabarez. The high-energy video follows a well-dressed Brown from drinking in the street, to hailing a futuristic hover-craft cab filled with masked creatures, to hitting a warehouse rave filled with even more masked people, all watched over by some woman who appears to be the queen of the party, gazing at everyone from her own perch. From there, the clip is an eye-catching spectacle of various dance routines with Brown displaying his signature smooth moves.
The R&B star busts out his trademark choreographed routines, reminiscent of his idol Michael Jackson. Brown's dance moves are aggressive and in your face, but he is still light on his feet. The camera lights, animal costumes give the appearance of some type of huge masked rave in the future, where he parties so hard he loses his shirt before finally resorting to his infamous distraction tactic of back flips. If Brown keeps this up, then he just might go down as one of the best to do it. At the end of the video, Brown breaks the lens of the camera and the video closes there.
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