After the huge disappointment that was the 2013 Eurovision Song Contest for them, German-British dance music act Cascada and her lead vocalist Natalie Horler are back and ready to burn the dancefloor again with a new single from what is hopefully a new album. The EDM-ready "Blink" was released on iTunes on March 28th via Zooland Records alongside the same day premiere of the music video. This is the first single from the band since the release of its fourth compilation album "The Best of Cascada," a year ago.
The track is a cover of the original song recorded by English dance-pop duo U.V.U.K. and released in 2012. However due to the song not being commercially successful, it was therefore given to Cascada for release a few years later. The new version was produced by DJ Manuel "Manian" Reuter and Yann "Yanou" Peifer, who managed the dance project since its inception, and it's confirmed as the lead single taken from the upcoming fifth studio album, planned to be released this summer.
As always, Cascada brings the party, glamour, and heavy bass beats. With the premier of "Blink," that trend continues. The infectious backing track makes for another dance-floor staple. This dance song is in tru Cascada style, features slick beats, massive dance and juiced up production, your regular dose of up-lifting lyrics, and, of course, Horler's infectious charm and powerhouse vocals. The lyrics are fairly simple, and the message is relatable: there are some moments in life that are so nice yet so sudden that they can be gone in the blink of an eye. So living every second of your life to the fullest, and 'to the fullest' means that you don't even have time to blink! Live, live, live it up!
The video starts off with Horler singing to the screen in numerous positions mainly using lots of hand gestures. The scene eventually goes with Horler inside a box like small area where she swings around slowing whilst singing the song. During the chorus, Horler is pulling off her famous moves and hand gestures whilst over dancers break-dance behind a futuristic wall reminiscent to the Pyromania video. Throughout the song, Horler is seen to be lying on the ground, in the box area, in the futuristic area dancing with other dancers whilst singing. Watch its simple, yet "energy-infusing" visual below.
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