Ricky Martin is breathing life into the 2014 World Cup with the music video for his energetic and upbeat single "Vida," the second track off the Official FIFA World Cup album, "One Love, One Rhythm," due out in May. The FIFA World Cup has been a happy hunting ground for 42-year-old Martin. His 1998 theme song "The Cup Of Life" introduced him to new fans around the globe and a subsequent performance of the song at the Grammys is credited with breaking him in America. The energy, fun, sensuality and culture of the Brazilian people, through music and soccer, are highlights of the "Vida" video.
Produced by Salaam Remi, and written by the winner of the SuperSong global competition, Elijah King, who worked closely with Martin to record the final version of the track. The song's lyrics pay tribute to the international soccer tournament's ability to bring people from "every nation" together to celebrate and enjoy "la vida buena" (the good life). The bilingual rhythmic new anthem is a percussion-heavy, celebration of the important things in life (romance, having fun, partying etc). It's only fitting that then that the feel-good song get an equally uplifting video.
"I had a lot of fun flying to and shooting in Brazil," the Latin heartthrob said. "It's an incredible feeling to have had the opportunity to participate in a global initiative like SuperSong. I'm very excited to finally be able to sing "Vida" and share this special song with the world." Looking quite relaxed in shorts and a tank top, Martin sings along the beaches of the Brazilian city with approximately 100 extras - kids, dancers, models, samba dancers and more that were carefully chosen to represent the diversity of the Brazilian people, dancing on the beach.
Filmed on the sun-drenched beaches of Rio, the Kátia Lund-directed Summery clip finds the Puerto Rican superstar and a crowd of beautiful people strutting along to the track's propulsive rhythms. "The lyrics and the emotion that are reflected in the video for "Vida" inspire a celebration of life, in a way that is pure and simple: the sun, coming together and the energy," Lund said. "It's about a life where differences are celebrated and appreciated easily and with happiness. That's why Ricky wanted a singular video, one totally different from what he has done in the past: without choreography, big sets or directed scenes. He just wanted it to be natural."
Produced by Salaam Remi, and written by the winner of the SuperSong global competition, Elijah King, who worked closely with Martin to record the final version of the track. The song's lyrics pay tribute to the international soccer tournament's ability to bring people from "every nation" together to celebrate and enjoy "la vida buena" (the good life). The bilingual rhythmic new anthem is a percussion-heavy, celebration of the important things in life (romance, having fun, partying etc). It's only fitting that then that the feel-good song get an equally uplifting video.
"I had a lot of fun flying to and shooting in Brazil," the Latin heartthrob said. "It's an incredible feeling to have had the opportunity to participate in a global initiative like SuperSong. I'm very excited to finally be able to sing "Vida" and share this special song with the world." Looking quite relaxed in shorts and a tank top, Martin sings along the beaches of the Brazilian city with approximately 100 extras - kids, dancers, models, samba dancers and more that were carefully chosen to represent the diversity of the Brazilian people, dancing on the beach.
Filmed on the sun-drenched beaches of Rio, the Kátia Lund-directed Summery clip finds the Puerto Rican superstar and a crowd of beautiful people strutting along to the track's propulsive rhythms. "The lyrics and the emotion that are reflected in the video for "Vida" inspire a celebration of life, in a way that is pure and simple: the sun, coming together and the energy," Lund said. "It's about a life where differences are celebrated and appreciated easily and with happiness. That's why Ricky wanted a singular video, one totally different from what he has done in the past: without choreography, big sets or directed scenes. He just wanted it to be natural."
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