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Foxes flips between parallel universes in "Holding onto Heaven"

Posted by Kevin Z. Rong Thursday, April 10, 2014

Foxes is back again and dances the night away in her new music video for the promotional single "Holding Onto Heaven." The inspiring soul-pop song serves as the third cut to be lifted from the English singer's upcoming debut album "Glorious," scheduled to be released on May 12th. Foxes had a pretty big year thanks to the massive airplay success of Zedd's Grammy Award winning "Clarity," which was absolutely ubiquitous and “Youth” is one of the best tracks of 2013). But we still feel like there's a ton we've yet to learn about the 24-year-old Brit.
"Holding Onto Heaven," is the pain of loving someone who is so good at pretending. Foxes wants to reach out to who he really is, to the side to you that isn't running, but I don't know where it is. He tries to pretend their love wasn't for real. Foxes sings back that she still loves and needs him: "I see the guilt in your eyes, I hate what you've done, what you've made me become." Will he finally believe in true love? Will she continue to hope and holding onto heaven? It's not quite as colossal as either "Clarity" or "Youth," but it still follows a quality formula: Twinkly synths lead into a chorus that crashes and soars, with big choir vocals; "Holding Onto Heaven" has a nice, stampeding quality that makes it compulsively replayable.
The accompanying clip sees the "Youth" singer channeling her inner introvert and extrovert in two different versions of the same retro-tinged dance, and the two splits represents her happy side and sad side. As the wide-eyed songstress flip between parties in parallel universes, as each of the events takes place on the ceiling of the other, and makes her way through the party on a high note, stealing every man and dancing with them before the shot turns upside down to reveal a different, depressing, and boring party scenario.
A lonely Foxes toys with a tinkling music box. While she wanders through a dining room where everyone's got someone except her, the camera opens to a 'heaven' above, where a reckless Foxes initiates dances, love and excitement. Spinning back down, lonely Foxes wishes she could make her dreams come true. The visuals pair perfectly with the track's lyrical content, which centers on doubt and uncertainty. Check out happy and sad Foxes having a good and bad time dancing with other people and just standing singing alone in a green-painted room below!

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