The celebratory and sentimental Future/West ollaborative track "I Won," is one of the more ballad-like moments on "Honest," which divided fairly evenly between trap bangers and slow jams. Future takes command in the track's first half, delivering romantic and sexual lines through a massive layer of auto-tune. West, as he tends to do, steals the show with his verse, promising the models that he wants to "dip that ass in gold." Future said of the song in a recent interview: "'I Won' is not a love son. It's just me uplifting women in general. I'm giving women the power to treat themselves as a trophy-to show that and know it in yourself and be confident-because when they do that, whoever they're with is winning. I'm not teaching motherf**kers how to love."
Earlier this month, Future described what the video for "I Won," would look like. "We on the water, on the beach, and it's beautiful women," the the Atlanta crooner told Hot 9's Angie Martinez. "We made [them] look like the old Hype Williams' video girls," Future said. "You know when video girls were stars back then. Video vixens, you really got them from the Hype Williams videos." Yup. That sounds about right.
Filmed primarily in black and white, the visuals for the "Honest" cut flip back and forth between shots of both rappers standing alone on the beach, with close-ups of women rolling around in the sand, addressing their respective significant others. Future is once again rocking his newly-blonde locks. Future is once again rocking his newly-blonde locks, wearing an all-white ensemble as West goes for the T-shirt look, and some swimsuit models. However, Ciara and Kardashian-who are both the obvious "trophies" that the song rapping extensively about are nowhere to be found in the video, however, two scantily models fill their places, posing on the sand.
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