The feisty Tennessee pop punkers, Paramore returns with a new fall themed video for their latest single "Brick By Boring Brick" this week on the band's website. The track was released in the UK on Monday, as the second single taken from their third chart-topping studio installment "Brand New Eyes." The lead singer Hayley Williams explains to MTV that "The track is about not accepting reality and understanding that you don't have to make everything frilly or pretty-sounding for it to be interesting. Life doesn't have to be some grand production, and some of the boring parts of being alive are actually the greatest. The song is about breaking down those walls and finding out that the centre of it is what really matters."Paramore take fans to the fantasy world in the "Brick by Boring Brick" music video directed by Meiert Avis and filmed in Los Angeles on October 8. It featuring shades of creepery that run the full childhood-nightmare gauntlet, and tells the story of a little girl who lives in a fantasy world because her own life seems intolerable with stunning visuals and one creepy, dark Alice in Wonderland-like storyline. It's band's first video to have "a whole story behind it" with acting and is special-effects heavy and features absolutely no footage of the band performing the song (a first for them). Instead, we get to see Paramore playing actual roles. Through out the video, frontwoman Williams all dolled up and looking adorable, who dons a frilly white dress and is singing her heart out into the grass sits on a swing, seems to be the narrator of the story while Josh Farro (guitarist) is a gravedigger, Jeremy Davis (bass) is a knight, Zac Farro (drums) is a robber and Taylor York (guitar) is a gnome.
The song received the positive reviews. Digital Spy states "infectious, deliciously dark, and packed with more energy than a Jedward dance routine." BBC said "hair-raisingly BRILLIANT" and listening to the lyrics is like entering a world where sandcastle's aren't built, but buried, a world where the baddie is not the wolf, but reality." What makes Paramore so great is their energy, whether it's live onstage or in their frenetic, performance-based videos ("Ignorance" and "Misery Business" in particular), and that energy is largely absent here. Perhaps we can chalk this up to growing pains, a slight misstep on the road to maturity. Growing up is hard to do, after all. Recently, Paramore have been nominated as one of the contenders for Favorite Rock Band at 2010 People's Choice Awards. They are facing off DAUGHTRY, Green Day, Kings of Leon and Muse.
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