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Nickelback Tells An Extremely Sad Story "Never Gonna Be Alone"

Posted by Kevin Z. Rong Sunday, November 15, 2009

Grammy-nominated, mega-platinum rock powerhouse Nickelback released their new video "Never Gonna Be Alone" on the Road Runner Records Twitter page Wednesday, and world premiered on Youtube. "Never Gonna Be Alone" is the sixth overall single by Canadian rock stars from their sixth multi-platinum studio album, "Dark Horse," produced by the legendary Mutt Lange and released on September 29. The song is a power ballad and featured on the soundtrack of the Brazilian soap opera: "Caminho das Indias." Canadian rockers have changed from a grunge-tinted metal band to a more melodically accessible pop-metal band. The die-hard traditional hard rockers may not be impressed with the band's more commercial direction, but new fans have been buying their latest CD, "Dark Horse," in droves.
The music video was directed by veteran producer and longtime Nickelback friend Nigel Dick and it tells an extremely sad story of a young woman who has lost her father. The video opens with the young woman in a limousine being taken to her wedding. She is holding a fake blue flower with her bouquet. As she walks down the aisle, she looks back at her mother and father, who are smiling proudly. The scene then cuts back to the woman's high school graduation, where her father is again smiling and clapping for her as she receives her diploma. The video flashes back three more times, the first with the girl's father seeing her off to her prom and the second with him teaching her how to ride a bike. The final flashback shows the father's funeral, the young woman being just a little girl. She is holding two fake flowers in her hand, one yellow and one blue. She tosses the yellow one into her father's grave. The events in the flashbacks are shown again from a different perspective, each time the girl looks up at her father and sees him disappear in a shimmer of light. Back at the wedding, the woman is still looking back, seeing her father's ghost surrounded in light. She realizes that he has still been there for her all along, even in death. The woman places the blue flower in her new husband's breast pocket, and the two wed. As they are leaving the church, the video cuts to her father once more, smiling proudly. He disappears for the final time, his daughter now fully grown up. The video is intercut with scenes of the band playing in a room with a large, light-filled backdrop.
Meanwhile Nickelback's new single "Burn It To The Ground" by Papa Roach has been chosen as the new theme song to WWE Monday Night RAW. The favorite band will also be spending November down under as they tour Australia, and will return stateside and pick up their US tour in San Antonio, Texas with holiday shows through Midwest. Breaking Benjamin and Sick Puppies will be their guests.

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