Bobby Ray, aka B.o.B has premiered a brand new video midnight Tuesday, the day after he just turned to 22 on MTV.com for promotional single "Don't Let Me Fall," the fourth video from the Atlanta rapper's highly praised debut LP, "B.o.B Presents: The Adventures of Bobby Ray." It literally turns everything upside down in his creative visual, while crooning about his meteoric fame which apparently led him to enjoying rollercoaster experiences, he tries hard to stay where he is now.This laid back Hip-Hop track "Don't Let Me Fall" is about the rappers spectacular launch into stardom, which has led him to living a life with a lot of ups and downs, but he just wants to stay where he is now. It takes a look at his tumultuous emotions dealing with his career propelling him into the spot light. The track involves B.o.B multi-tasking as he sings, raps, and produces the tune. It is not surprising that some reviewers have commented that this piano-laden cut reminds them of Coldplay, as B.o.B disclosed in a video interview with Rap-Up.com that the British band's A Rush of Blood to the Head is an album he can't live without.
B.o.B reflects upon how all the success that came by seems surreal in the Ethan Lader-directed video, which is a poignant, creative, and willing to think outside the box for video concepts, which combines old footage on an old tube television with newly shot scenes. The video opens with B.o.B sitting upright on a bench, which seems to be lying on the floor. The world is moving around him, as if he's fallen. B.o.B strums his guitar in this mind-bending technique of subjects seemingly gravity-defying clip, shot on the sidewalks of downtown Denver and and Red Rocks Amphitheatre. The clip weaves in footage from B.o.B's humble beginnings and follows him as he rises up the ranks in rap's food chain. B.o.B doesn't depend on a big budget to make its music video worth watching. Rather the rapper makes the video very simplistic with an artsy feel, and in turn it takes you on a journey.
The tone and theme behind "Don't Let Me Fall," both the song and now the video, create a connection which ties B.o.B's musical journey to his fans. The track plays like an open prayer where the artist asks listeners to embrace his experiences and creativity. Things have been really looking up for B.o.B, as his name continues to grow in the music industry. His unique style of being able to play multiple instruments as well as singing and rapping have crossed him over to different demographics. The best thing about the newly turned 22-year-old is that he never sounds the same on every record or looks the same in videos. He is destined to spread his message of creativity and empowerment through his music.
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