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Jazmine Sullivan Plots Her Revenge In "10 Seconds" Music Video

Posted by Kevin Z. Rong Tuesday, November 16, 2010

With it being such an insanely busy November for high-profile releases, it's easy to forget about so many other artists that are dropping. Jazmine Sullivan may not be the type of lady you want to do wrong. Clearly she once again proves that she's not the bitch to cheat on. In her just premiered black and white music video to her new single "10 Seconds," the R&B/Soul star illustrates her plan of revenge towards her cheating boyfriend. The "you-done-me-wrong"-themed track is the emotional second single lifted from the R&B songstress's forthcoming sophomore album, "Love me Back," which will hit stores November 30. It certainly sound like the classic Rose Royce heart-wrenching ballad a la Mary J. Blige. Kidnapping, bombs, and ferocious vocals.
Sullivan obviously has some anger issues. Fed up with all the lies her boyfriend has told her, she gives him no more than 10 seconds to free himself. Better not do Sullivan wrong since you don't know what she is capable of. In the newly-released promo for her soulful power ballad track, the shatter-happy chanteuse shows what she does in seeking revenge on her cheating boyfriend. She ties him up, straps a bomb on his body, and dares him to escape before she loses control of herself and pushes the button. As it turned out the whole torture scene was just the bastard having a very bad dream - if he was really cheating that crazy nightmare will convince him to stop messing around.
Where Fearless boiled over with struggle and heartache, "Love Me Back" brims with joy and confidence. "I think you see a softer side of me," The Philly soulstress says. "This album is a lot lighter. Of course I still have trying times, but, for the most part, I'm happy and that's reflected in the album." She says of "10 Seconds." "So I tried to think of what the older Jaz would do if that situation presented itself. I wouldn't necessarily react as quickly as I did before. Now you've got 10 seconds to get the hell out," she says with a laugh. "So I've grown up just a little bit!"
Despite her relationship troubles, Sullivan always delivers with soulful melodies that make all the ladies sing along. "I consider being in the music industry like an intimate relationship where I give it my all - love, time, energy, blood, sweat, and tears," says Sullivan. "As much as I put into this relationship, with all of its ups and downs, I'm just asking for the industry and the fans to love me back. That's why I've called my new album Love Me Back." It's hard to imagine a new artist who has had more love from the music world than this 23-year-old Philadelphia native. She has racked up seven Grammy Award nominations, and will receive the Rising Star Award at the 2010 Billboard Women in Music Event on December 2nd in New York. Last year's recipient was Lady GaGa, and Sullivan is happy to follow her footsteps.

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