The Black Eyed Peas are back with another blockbuster new video on will.i.am's favorite social networking site Dipdiva for "The Time (Dirty Bit)", also known as "The Time (The Dirty Bit)." This club anthem is the first single lifted from the pop-dance supergroup's sixth studio album, "The Beginning," which hits stores on November 30. will.i.am described the LP on his blog as a sequel to their previous set, The E.N.D., adding it "symbolizes growth, new beginnings and starts a fresh new perspective." Their tracks tend to creep into our brains over time and eventually convert us, so anything's possible.The song samples the 1987 single "(I've Had) The Time of My Life" from the film "Dirty Dancing." The song features group members will.i.am and Vocalist Fergie singing and rapping over a dance and techno beat. This is the kind of song that would get people in the mood when performed live in a big venue. "It's like you're there with all your friends," will.i.am told Billboard. "You're there in front of 50,000 people and they're there to watch you and your friends. Nothing gets any better than that. It's the best feeling, the best one yet." Fergie added: "The song is a celebration of this amazing time in our lives. We've been on tour all over the world, and looking out at stadiums full of people who came out to see us – that's as big as it gets. After the shows, we go out to the clubs and meet the fans; those are moments that we have to remember."
The Rich Lee-directed video, was shot in Los Angeles last month, stays true to the up-beat mood, showing club scenes as well as a lot of visual effects including fast-moving city life. The video features all four members of the Peas (sometimes their full bodies, and sometimes their face on a screen…on a body) having the time of their life dancing away as half humans and half pixellated digital caricatures throughout the visually-intoxicating short film. They even each get an avatar of themselves that grooves to the dirty bit as well. The not-yet-released Blackberry PlayBook is also heavily featured in the video.
The Black Eyed Peas's journeys through the annals of hip-hop pop are friendly, trendy and, most of all, fun; they manage to come off as both glamorous and accessible. In other words, just about everyone can find something to like about (or at least crib fashion tips from) Fergie, will.I.Am, Apl and Taboo, and their humps, lumps and overall phunkiness. Stutter and echo effects welded to one of the most instantly recognizable songs of the late 1980s played out over a skeletal electronic dance beat is all likely to stick in your mind, and this does. Black Eyed Peas songs are not to be judged on their depth. They are best judged on how they make you feel, and "The Time (Dirty Bit)" does make me feel good.
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