British pop sensation Cheryl Cole premiered the video for her latest single "The Flood" on 4Music. Expectations for the song are high given the fact that her last single holds the highest opening week sales for a non-charity single in 2010. It will be impressive if she can repeat that success because "The Flood" as close to a power ballad as her voice can manage, is a radical departure from the upbeat dance-pop of "Promise This."This ballad "The Flood" is the album's fourth track and second single from the X Factor judge's sophomore solo studio album, "Messy Little Raindrops," which got to the No.1 spot this month despite dividing critics. From running the club with "Promise Me," she slows it down in moody track "The Flood," which was described by X Factor magazine as an "enormo-ballad" and "a massive, strong-laden, Christmassy tear-jerker about wreckage, drowning and natural disaster love." The Wayne Wilkins-produced cut is a "trip-hop ballad, with strong hooks and synthesised strings." It received comparisons to Natalie Imbruglia.
Since she kicked off her solo career with "Fight For This Love," most of Cole's single releases have been fast-paced with action-packed videos. But after a tough year for the singer, it seems she has decided to show her more vulnerable side with a moody new video for her new single "The Flood." The lyrics suggest Cole's love has drowned in a shipwreck and she is forever haunted by what she could have done to save him. She is struggling to adjust her life without the man she loves in this Sophie Muller-directed music video.
The gloomy video is a very different change of pace for the singer, who is seen tossing and turning in bed as she struggles to adjust to life without her love. The Girls Aloud singer is lonely throughout the scenes, sleeping restlessly on the bed and singing in a remote beach house while overlooking the stormy ocean. The video was filmed against the dramatic backdrop of white cliffs on England's south coast, and the classic cinematography compliments the song's melancholic mood, complete with a montage of quick shots in the beginning and end of Cole in a dark beach house with violent waves crashing the shore and a dark room with Cole lighting a candle. Meanwhile, "The Flood" will be released on January 3, 2011.
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