British four-piece band McFly have debuted a music video in support of their latest single "Shine a Light", an enjoyable ballad and the second single of McFly's "Super City" era, featuring R&B sensation Taio Cruz, off the pop rock band's forthcoming fifth studio album "Above The Noise," which is set to arrive in the UK on November 15.At the exclusive launch for "Above the Noise," The band frontman Tom Fletcher described the process of the creating the song "like working backwards." Rather than working from a piano, creating a complete song before adding the various bells and whistles, they built up the song from beats, bass lines and drum sounds. It has more punch than a school disco, a soaring high-pitch vocal in the verses and a massive Shine a light on if anybody sees her chorus. It also sounds like a song containing hidden gems that are the reward for repeat listens, but the quality of the production, the vocal delivery and the song's dynamic and exciting form lift it far past this and personify the passion and ambition that the boys claimed led the creation of this album. The first step on a long journey to be the world's biggest band.
The poppy, boy-band sounding "Shine A Light," is one of those songs we like to listen to and daydream that someone is singing it about us. We even like to re-enact our very own music videos, that normally end in us tripping over a hairbrush just as things get a bit enthusiastic and dramatic. We're detecting a note of old school McFly cheesiness combined with that aforementioned new sound. And to prove just how much they've changed, they've even roped in Cruz to funk up the whole track. "Shine A Light" boosts a typical boyband chorus – a midtempo, electropop track that oozes with Cruz's synths and a catchy 'Eh Eh' squirming around the background. At first, you may kind of think that this pair won't work but the result is quite convincing and we're loving every minute of it.
Together with Cruz, Fletcher and his bandmates pump up the crowd gathering outside the cage. The video was shot in a secret location in London last month. McFly got together with Phil Griffin who called upon their mammoth fanbase to help out with the shoot at Three Mills Studios in East London. "It was different because we live web-streamed the whole day as a clue to the band's location," says Phil. "By keeping an eye on the web stream, the fans could follow clues and find the shoot. It was a bit mad but worked. The fans then started uploading their own favorite bits of the day to Youtube. The finished video has been up a week and taken over 350,000 hits. I think it was interesting because we invited the fans into the process - made them a part of what made the video."
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