Welsh belle, Charlotte Church is a master of metamorphosis, having previously transformed from a fresh-faced classical singer to popstar and a TV talk show host too. And she's back again for a second stab at pop music with the video for her new track, "Logical World," off her recent folk-inspired sixth studio album "Back To Scratch." The single is a grown-up guitar driven track with a rousing, perfect pop chorus, and will be released on November 28. The Welsh classical crossover artist recently admitted that she was 'done' with classical music."Walking in the sunshine in the middle of the night/painting pictures with the rain," sings Church, gleefully jumbling contradictions over the kind of melody perfect for snuggling into as the nights draw ever shorter. The track was produced by Martin Terefe and Sacha Skarbeck. Discussing the record, Church said in a press release: "I'm so proud of this album. It's been completely organic and honest and real. I can't wait to get it out there and remind people that I'm not a TV personality, I'm not some celebrity whose just famous for being famous, I'm not some lager lout chav who sells papers. I'm a singer. And I'm good at it."
The very pretty video features the doll-like Church dressed up in a variety of costumes, posing and making funny facial expressions, as is standard policy for any music video. The stunning video was directed by acclaimed photographers Sandrine and Michael, who have previously worked with the likes of Alicia Keys, Shakira and Cheryl Cole. The video sees Church in a vintage setting in a number of different dresses and pieces of jewellery, perhaps trying to shake off the 'ladette' image the singer has managed to acquire in recent years. The chorus line "I'm a mixed up girl, in a logical world" is possibly some sort of pseudo social commentary, but with the video ending with Church holding a lamp which subsequently flickers out, we're left a little in the dark about what the video is actually all about. Spin your own interpretation on it by watching it below.
Her second pop effort following 2005's underrated "Tissues and Issues," "Back To Scratch," the fourteen track collection is multi-textured pop dynamite, showcasing the 24-year-old's incredible range as well as her knack for informing each and every song she sings with unabashed emotion. It also shows off a mature, refined side to Church, with a sophisticated pop sound that will doubtless win her legions of new converts as well as satisfying her loyal fan-base. "Logical World" places Church alongside the likes of KT Tunstall and Amy MacDonald, a grown up guitar track with a rousing, perfect-pop chorus.
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