Britain Pop belter Jessie J channels her past on the newest music video for her pop-infused self empowerment "Who's Laughing Now," the fourth UK single from her debut studio album, "Who You Are," which does serve as one of her most personal tracks and one with a message that anyone who's experienced bullying can relate to and find strength in. The songstress goes back to her school days where she was portrayed as an outcast, and she was really out to prove people wrong.Despite having grown into a confident and successful 23-year-old, Jessie was often taunted and teased by her schoolmates as a kid for everything from a skin discolouration resulting from a health condition to her 'Bugs Bunny' teeth. Having experienced such treatment on behalf of her peers, she wrote "Who's Laughing Now." Speaking of the track, she said: "Music is about making a change but also being able to laugh at yourself. I think this song tells a story a lot of people have been through and I hope it will raise awareness to the serious issue of bullying."
This bitter song finds Jessie taking pride in her achievements in the music industry and having the last laugh at the scoffers in her younger days who doubted she could be successful. She told The Sun: "This song always makes me laugh. I have had so many supporters but also many non-believers and this track is my 'haha' to them. As I say: 'Let the haters hate, they're like way too late!'" The track offers a little insight, but it's via her grind and career rather than who Jessie actually is. The brilliant revenge song aimed at playground bullies is such a tart kiss-off, you can almost hear Jessie's neck swiveling.
Jessie gets the last laugh in the Emil Nava-directed clip, which filmed at King's College School, Wimbledon, is set in a primary school, where an actress (Adrianna Bertola) plays younger Jessie being bullied and taunted by preppy girls, while Jessie plays a school teacher, janitor, and lunch lady during the four minutes in the tongue-in-cheek visual. Eventually, the young popstress-to-be finds her groove, sasses her hot mess of a lunch lady in the school cafeteria and hoses down her tormenters with a fire extinguisher.
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