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Avicii takes it to the roller disco for fierce fighting "You Make Me"

Posted by Kevin Z. Rong Tuesday, September 17, 2013

Swedish DJ, remixer, and record producer Avicii premieres the official music video for his upcoming smash, "You Make Me," the second single from the 24-year-old DJ's debut studio album, "True," which is out now in the UK and today in the US through PRMD Music/Universal Island. Underpinned by a driving electronic beat, this bold and bright anthem is more of a traditional House music track than the Swedish EDM artist's previous chart-topping worldwide hit, "Wake Me Up," which blended Country and Dance elements.
The song features a vocal from Salem Al Fakir, the Swedish Soul-Pop singer who sang on Avicii 's 2012 dance tune "Silhouettes." Al Fakir is best known in his home country for his Top 3 hit "Keep On Walking," which was runner up in the 2010 Melodifestivalen final, the Swedish national selection for that year's Eurovision Song Contest. The song is catchy, and has the words 'commercial success' and 'club smasher' written all over it. The beat is a tad generic, but it's exciting, though. The auto-tune applied to Al Fakir's vocals in the choruses in the electro-pop song is also kind of nice, in the sense it goes well with the atmosphere created.
As for the "You Make Me" music video, a hospitality industry romance turns into a full-blown love story that features Pairs love and rollerskates and ends with a twist, tells the story of tragic love triangle, with a battle for love taking place in a roller-skating club. Avicii isn’t known for big budget video extravaganzas but that's about to change with his new "You Make Me" visual. Imagine Saturday Night Fever on roller skates with some cheesy Kung Fu moves thrown in for good measure to get some idea of what's in store for you. It's a cute concept and completely ridiculous but extremely well-executed and lots of fun.
In his new video for "You Make Me," Avicii hits a New York rollerrink for a showdown of slick dance moves and fierce fighting. The story follows high-rolling Henry as he fixates on the object of his desire Mercedes, a waitress serving up drinks. Henry hits the floor to strut his stuff and Mercedes is impressed – too impressed for her jealous ex-boyfriend Chang's liking. Chang and his cronies storm the floor for a fight, and the rink becomes a ring as the opposing crews battle it out. Will Henry win out and the good times resume?  It's an age-old question of love, sound-tracked to Avicii's poppy new single.

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