Swedish electro-pop screamers Icona Pop teams with Absolut pays tribute to New York's underground drag scene and host a 'Paris Is Burning'-esque vogue-off in their latest video for their sensational new single, "All Night," which finds the Icona Pop duo of Aino Jawo and Caroline Hjelt shout-singing in unison about partying. "With love this deep, we don't need no sleep. We can do this all night," they proclaim on the beat heavy anthem.
In all, "All Night" basically transports you to a world of on-point dance moves, infectious pop music, fabulous drag queens, and all-rhinestone-everything. The Icona Pop girls are no strangers to working with brands. So, having the help of a major brand like Absolut helping back the next single is a bid to ensure the group goes beyond any one-hit wonder status, especially as their debut, "This Is...Icona Pop," is due September 24th on Big Beat/Atlantic.
If you've ever seen the wonderful 1990 documentary "Paris Is Burning," you'll immediately recognize the scene from Icona Pop's video for "All Night." An iconic documentary that chronicled New York City's '80s ridiculously photogenic ball culture - a vogueing competition has performers swirling down a makeshift runway while the Swedish popstresses performing at a club showdown, and sing "All Night" that is surprisingly as catchy as their much-loved, much-screamed-at-the-bar debut, "I Love It."
In all, "All Night" basically transports you to a world of on-point dance moves, infectious pop music, fabulous drag queens, and all-rhinestone-everything. The Icona Pop girls are no strangers to working with brands. So, having the help of a major brand like Absolut helping back the next single is a bid to ensure the group goes beyond any one-hit wonder status, especially as their debut, "This Is...Icona Pop," is due September 24th on Big Beat/Atlantic.
If you've ever seen the wonderful 1990 documentary "Paris Is Burning," you'll immediately recognize the scene from Icona Pop's video for "All Night." An iconic documentary that chronicled New York City's '80s ridiculously photogenic ball culture - a vogueing competition has performers swirling down a makeshift runway while the Swedish popstresses performing at a club showdown, and sing "All Night" that is surprisingly as catchy as their much-loved, much-screamed-at-the-bar debut, "I Love It."
Its new video, from director Dori Oskowitz, takes the song's kineticism and really does something with it. The video was filmed in New York and inspired by the city's "house ballroom" culture, Icona Pop is seen hosting an intense, stylish dance party where bottles of the new Absolut Tune are generously flowing out drinks. The video is the first part of a new partnership between Icona Pop and Absolut to support the national launch of Tune, a sparkling Sauvignon Blanc-and-vodka product that was rolled out in select markets earlier this year.
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