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Katy Perry is on a solitary adventure through the jungle in "Roar"

Posted by Kevin Z. Rong Friday, September 6, 2013

Just one day after it was announced her new single "Roar" finally roared its way to giving her eighth career No.1 on the Billboard Hot 100, Katy Perry becomes 'Jane of the Jungle' for the day in the "Junglescope"-filmed music video for the inspiring and catchy pop song, the lead single from Perry's upcoming third studio album, "Prism," is due out on October 22. While the empowerment anthem is a variation on the theme of finding one's voice and being true to oneself, the video is a squandered opportunity: a pseudo-feminist muddle that's less "I am woman, hear me roar" than "I am woman, give me a makeover."
"Roar" is a midtempo, synth-driven power pop song contains elements of folk rock, arena rock and glam rock. Lyrically, the song is an "empowerment anthem" in which Perry stands up for herself, having "discovered the power within herself," as Perry said about the track: "It's a song about standing up for yourself, who can be the biggest bully in the equation is yourself and can get in your way and it's a song about speaking up for yourself and having the strength." It is personal, it is powerful, and, with its combination of sonorous hooks and searing sentiment, it is certainly one of the more perfect pop songs to come down the pipeline in quite a while.
If the song's self-empowered sentiments didn't already serve notice of the fact, well, its video most certainly does: Perry's no longer interested in playing the victim. Say farewell to the blue-wigged dreaminess of Perry's "Teenage Dream" era, and welcome to the fierce, monkey-assisted "Prism" age. This one's going to be a whole lot of fun, as she swings, she strugs, she sings, she stylizes with palm fronds in just about every way, this new video is a blast. Perry's main inspiration seems to be Sheena, Queen of the Jungle who thrilled a generation of Post-War boys by swinging through the jungle in a leopard-skin bikini, and it's a perfect fit for Perry.
Directed by Grady Hall and Mark Kudsi, the "Lost"-meets-"George of the Jungle" clip begins with a timid Perry staggering away from a plane crash; the Indiana Jones-esque dummy next to her takes a quick selfie before getting mauled by a tiger. Fortunately, the pop star is stronger than her male counterpart: she conjures a swarm of fireflies during the first chorus, and from there, she begins to dominate the wildlife around her. By the end of the "Roar" clip, Perry is painting an elephant's nails, fashioning spears out of black heels and goofing around with a monkey. Perry's latest masterpiece gives a whole new meaning to 'jungle love!'

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