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Danielle Bradbery tells empowering story of "The Heart of Dixie"

Posted by Kevin Z. Rong Saturday, September 28, 2013

Danielle Bradbery has released the first official music video for her debut single, "The Heart of Dixie," after being crowned the winner of the fourth season of NBC's American Talent Show 'The Voice' this year, becoming the youngest contestant to come in first place. With fields of flowers and butterflies, a cozy cabin and a weekend of art classes, Bradbery's storyline of the video is simple but sweet and very fitting for "The Heart of Dixie" lyrics and Bradbery’s youthful style.
Hailing from the Houston suburb of Cypress, Bradbery had never had a vocal lesson or sang in front of a big crowd before entering the competition. The 17-year-old Texan nabbed 'The Voice' crown on June 18 and signed with Big Machine Label Group  the following day, so she moved quickly into the first phase of her post-'Voice' professional career, striking while the iron is hot and while her name is fresh in people's minds and on their tongues. One of the main criticisms of reality singing shows is that the winners wait too long after their big wins to release albums and Bradbery is avoiding that trap.
Bradbery has been in the studio with songwriter Brett James, who has worked with Kip Moore. James co-wrote the track with fellow songwriters Troy Verges and Caitlyn Smith. The trio penned the song in the studio that Verges and James share on 19th in Nashville. "Brett and I have been writing together since the very beginning, and we've both been working with Caitlyn for a few years now, too," Verges told Roughstock: "We started the song working from the title and the intro/turnaround lick and wrote it pretty fast. We wanted to write a song that had hope and empowerment in it, but to do it in a way that didn't come off as preachy, so we decided to make 'Dixie' a character and write it as a third-person song."
In the rustic clip, Bradbery tells the empowering story of "Dixie," but unbeknownst to her, she later cross paths with the woman as Bradbery singing the empowering tune in the rustic fields of a quiet inn. The storyline jumps back and forth between the 1960s and modern day to tell the story of Dixie, a woman who possessed an inner strength nobody knew about when she jumped into her car and started a new life. Directed by Shane Drake, the whimsical video was filmed at Butterfly Hollow, a butterfly farm an hour outside of Nashville that offers the perfect setting for the young singer's whimsical imagery.

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