Canadian rock heavyweights Nickelback return to tug at your heart strings with their melodramatic new music video for their ballad song "Lullaby," the third single from the Canadian rock band's latest 7th studio album, "Here and Now," noticing that the song was the second most charted single off the album so far, just behind the lead single. This is a tear-jerker of a video but some people like to have their tears jerked.This sweet tempered Country-tinged ballad was penned by Nickelback frontman Chad Kroeger with Nashville songwriters Chris Tomkins, Craig Wiseman and Rodney Clawson. The pop-flavored song is a tribute to the boyfriend of Chad and Mike Kroeger's babysitter, who died in a motorcycle accident. The new cinematic video shows a dad learning to connect with his baby after the mother dies in childbirth - its sad but uplifting at the same time.
Shot in a factory in California, the clip was directed by long-time friend Nigel Dick, who's worked with the band on eight previous clips as well as their live video, "Live at Home." When things go wrong during the delivery, the father is tasked with raising the child alone. Clearly overwhelmed by parenthood, the father briefly considers adoption before he decides to "Just give it one more try / to lullaby," as the song's uplifting message conveys.
The video is a dramatic look at life and death, despair and hope. From the outset, Nickelback's contribution to the story is minimal, the band positioned in a separate scene, a warehouse lit under glittering flood lights. In clip, you see the story of a young couple expecting their first child cut together with shots of the band playing. It even showcases Chad Kroeger doing the "straight talk pose" - where you turn your chair around to convey the seriousness of the topic at hand.
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