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You Me At Six Highlights Darker Life In "No One Does It Better"

Posted by Kevin Z. Rong Wednesday, March 7, 2012

You Me at Six have unveiled a music video for their song "No One Does It Better," the third single off from English alternative rock band's latest third full length record, "Sinners Never Sleep." The five-piece will release "No One Does It Better" on April 8th, straight after finishing up their massive UK tour, and it's a bit more dramatic than some of their previous offerings.
The group is from Weybridge, Surrey and formed back in 2004 and since then has been producing plenty of hit songs. The new album "Sinners Never Sleep" sees You Me at Six exploring their most mature sound to date extending the band's scope wider than ever before. Heavier tracks such as Radio One A listed lead single "Loverboy" and new "Bite My Tongue" merge into the melodies of "Jaws On The Floor" and "Reckless." Whereas new single "No One Does It Better," "Crash" and "When We Were Younger" sees the band a little quieter and more introspective.
You Me at Six, who stormed into the charts at number three with their fast approaching Gold-selling third album "Sinners Never Sleep," show their more melodic side with the release of "No One Does It Better," as the band wanted to mix stuff up as "Loverboy" was rock. Reinforcing their crossover from underground heroes to mainstream contenders, You Me at Six have sold out their forthcoming biggest headline tour to date.
The video was shot during the band's current US tour in some desert back in February, and shows the band out on the open road, having some bonding time, and enjoying the sunshine. The video highlights those darker themes of life: hinting towards addiction, depression, regrets and mistakes, but brings the whole thing full circle by revealing the importance that friends, family, and lovers make in pulling us through. At least, that's how we've interpreted it.

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