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The New Cities Released 3rd Video For "Hypertronic Superstar"

Posted by Kevin Z. Rong Friday, March 5, 2010

The Quebec-based new urban rock band The New Cities is finally released a music video for the third single "Hypertronic Superstar" from their debut album "Lost in City Lights" on MuchMusic.com Monday, and everywhere else on Tuesday.
Blending the timeless tastiness of classic synth-pop to the intensity and dynamics of modern punk and the irrefutable rump mobilization of the recent dance-rock insurgence, The New Cities are primed to bring their own form of urban renewal to the Canadian pop-music scene and beyond as their first single, "Dead End, Countdown," hits radio in February, with the full album set to hit in May.
The band says "It took three years but everything is falling into place," talking about The New Cities' steady rise through the ranks, of course—the Quebec band's initial, independent forays into recording, releasing and touring to test the waters, through their serendipitous hook-up with producer and manager Greig Nori, their baptism of fire in Toronto, their signing to the Sony label and the ever more high-profile gigs they've snagged even before their first single hits the radio waves. But the quote above could also refer to the perfecting of The New Cities sound, especially now that the line-up's rock solid and they feel like have the perfect synergy.
Dance-punks The New Cities are already itching for what comes next. Their high-voltage live show is already making a mark on the Canadian concert circuit, but the band's vision is wider than that. Denis reflects on the uncertainties of many of their fellow francophones in Quebec, even those who choose to sing in English. "There's a mentality where you don't feel like you can take it out of Quebec. You always feel like it's more of a dream than a possibility." No such limitations exist for The New Cities, as they've signaled to their label and management. "We made it really clear that we love to play in Canada, but it's always good to know you can go further." The New Cities were really surprised to discover they'd received a new group of the year Juno Award nomination on Wednesday (March 3) morning.

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