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She & Him Channel High School Musical "In The Sun" Video

Posted by Kevin Z. Rong Monday, March 15, 2010

American indie folk band, She & Him is one of pops finest collaborations and heavenly combination, with all songs written by Zooey Deschanel (She) and produced by Matt Ward (Him). They just premiered a new video for "In The Sun" on Pitchfork Media's web site last Tuesday, the first single off the duo's upcoming sophomore LP "Volume Two," will be available in stores March 23 via Merge Records and is available now for pre-order on iTunes, Amazon, and the Merge Records online store. The new video, an absolutely lovely High School Musical-inspired romp through the halls of a public high school with cute overload from Deschanel. The politics of high school should always be this easy.
There's really nothing not to like about She & Him's new video, directed by filmmaker Peyton Reed (Bring It On, Yes Man) and features performances by the indie pop superstar duo of Deschanel and Ward, also features guest vocals from Omaha twee brigade Tilly and the Wall. Indie rock crush Deschanel doesn't just act and sing. She also dances, hula hoops, and winks! All of her various talents are on display in this high school musical-style video. While Mr. Ward seems like he's having a decent time, a sunglassed and pasty Ward turns up in a supporting role, guitar in hand, looking like the song was titled as a suggestion for how he should spend his free time. Good thing about having an actress front your musical project: Your videos will be very watchable.
She & Him make music for an eternal springtime, when the temperature is warm enough to go riding with the top rolled down and the radio turned up. They occupy an alternate universe where the saddest of songs feel as warm as sun showers; the rain may be coming down, but somewhere nearby, everything looks bright. What began as a fascinating, no-strings attached collaboration on 2008’s "Volume One" has evolved into a bona fide, touring band, and She & Him are here to stay. Deschanel and Ward are as comfortable and complementary a musical pair as Les Paul and Mary Ford; hearing them again on "Volume Two" feels like getting together with two old friends. This time, the harmonies have grown more angelically layered, the string arrangements more dramatic, the songwriting even sharper and more confident. The new video for "In The Sun" supplies us with an ample dose of sunshine and indie pop cheer, complementing the week's first glimpse at Spring. Somehow it all evens out, creating this perfect picture of life. Because life is not always sunny, its not always dark it's somewhere in between.

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