The British electronic music duo Goldfrapp have debuted a synth dance video Friday, in support of their leadoff synthpop single "Rocket" from from the synth-pop duo's forthcoming fifth studio installment "Head First" which is scheduled to arrive in the U.S. stores on March 23 via Mute. The song was recently praised by Adam Lambert for having great tune "in terms of nodding to that '80s sound but doing it in a contemporary way."It sounds like it's back to business as usual for Goldfrapp after the pastoral-electronica of Seventh Tree, although "Rocket" certainly has more of an '80s pop edge to it than the band's past glories. There's plenty of phallic imagery in the video, which should keep anyone happy who has fantasized about Alison Goldfrapp and a big pink "Rocket."
It's that age-old tale: the really bad break-up where, after a few spats and some spilled tea or whatnot, you bind your ex-lover in duct tape, kidnap them, hitch a 18-wheeler with a massive rocket, strapping them onto the side of a gigantic rocket ship with the help of a few super sexy space nymphs and, without any remorse, send them hurtling into the stratosphere never to be seen or heard from again. The video directed by Kim Gehrig, brings that vengeful sentiment to hilarious, neon-colored life. In it, finds singer Alison Goldfrapp (vocals) enlisting the aid of a pack of new millennium Robert Palmer girls to help carry out her dirty deed. She's taking behind the wheel and sending a man to the outer space in a middle of Mars-like desert, and dances under a sky that looks a lot like the one gracing their album cover, while Will Gregory (synthesizer) plays a lazy gas station attendant. Fun little music flick saturated with color and attitude.
The thing I appreciate about Goldfrapp, aside from their incredible production and the way that they make music sound, is that they put a lot of thought into their material conceptually. Goldfrapp will be performing "Rocket" live on Friday Night With Jonathan Ross on March 26. The show will be available to view for 7 days on the BBC iPlayer for anyone who misses it.
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