The new rap sensation B.o.B aka Bobby Ray finally released the official video last Tuesday night for his lead single "Nothin' On You" featuring artist Bruno Mars from his soon-to-be-released debut LP "The Adventures Of Bobby Ray," which will due in stores April 27. The Ethan Lader-directed music video was filmed from Los Angeles, along with Bruno Mars, the Atlanta rapper is making his way to London, to Tokyo, to Georgia, to New Orleans wooing beautiful ladies in those big cities.It has been an interesting journey for Atlanta native B.o.B as he has grown from being a relative unknown to quickly becoming a legitimate rising star. Signed to T.I.'s label Grand Hustle movement, the 21-year-old is about to crack the top ten on the Billboard Hot 100 with this new track "Nothin' On You," one of my favorite songs of the past few months. The song samples Common's 2005 track "Go!" and it's amazing to see the single come full circle with a dope video and gets crazy amounts of spins on the radio all over the country. Hailed as 'the next big star' by both VIBE and XXL, it appears this young Atlanta-native is destined for big things.
B.o.B, also known as Bobby Ray, has been known for having a very unique view on music and has used different methods in his music videos. As you should expect with a creative artist such as B.o.B., the latest video provides a fresh take on the song through its unique production. The video, perhaps inspired by the May 25 mixtape cover, plays off of magazine cutouts that are sometimes pieced together as you can see several women in picture form, along with the artists, as they walking through the Photoshop collage street. The result is a neat, rarely seen visual that adds to the video's concept, rather than detracts from it. As you might be able to envision, the video does bring to life the lyrics with B.o.B. walking into the sunset at the end of the video with his chosen one. It's very interesting to look at and seems to flow well with the song and maintaining relevance to it while proving to be unique in its presentation.
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